EXPERIENTIAL / AMBIENT / PERFORMANCE / OOH / WEB / COPY
To reach our auto-commuting audience, leading up the premier of the play, we'll promote The Briefcase just like any other play. Banners would appear on light poles, and playbills would be placed at cars parked in city garages.
Movement Theatre doesn't just take place on the highway, it continues on at movement-theatre.com. Here, anyone can see the play (or catch up on parts they may have missed). In addition, we'll build on the idea of movement with looping footage of all movement-related activities (horses galloping, 100 meter sprints, rocket launches etc. If it moves, it has a home on movement-theatre.com). Lastly, to tie it all back to constant movement, GoPros would be installed on Metra trains. Called the Metra Traffic Report, viewers can watch a live feed of the trains zipping across the Chicagoland area.