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Bryan Simkin

Sr. Copywriter

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a sip in a brighter direction

On January 26th, 2016, to celebrate their love of green juice, Evolution Fresh, a cold-pressed juice company from California (and a member of the Starbucks family), started their own health and wellness movement with National Green Juice Day. 

The goal: inspire New Year's resolution makers to stay committed to their health goals at time when many will have already broken theirs.

Fast forward to 2017, we helped Evolution Fresh introduce juice drinkers to a new way of thinking about their wellbeing—one that encouraged them to make small, simple choices for themselves, like drinking a green juice. We launched a month long social campaign that leveraged online video, social influencers and popular wellness sites, all culminating with free on-demand green juice deliveries on National Green Juice Day through an exclusive partnership with Postmates. 

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Eating healthier in 2017 is as simple as a yummy #FoodSwap. Here are a few of our favorite small yet simple food swaps you can make to eat better this year without skimping on taste. What’s one of your favorite healthy food swaps? Share yours using #MySmallSip and we may feature it on our feed!

A post shared by Evolution Fresh (@evolutionfresh) on Jan 18, 2017 at 4:29pm PST

Today’s small sip to a better night’s sleep: a simple stretch session before bed can help relax your muscles and make it easier to find a comfortable sleeping position 😴 What’s your tip for getting more ZZZs? Share yours using #MySmallSip and sleep tight!

A post shared by Evolution Fresh (@evolutionfresh) on Jan 9, 2017 at 5:56pm PST

Taste green juice in its natural glory with Green Devotion. Light, lively and green all over, you’ll be bowing down to this little green gem in no time. And with only 8g of sugar per bottle, you’ll be hard-pressed to find a green juice that’s as refreshing and good for you as this one. #MySmallSip

A post shared by Evolution Fresh (@evolutionfresh) on Jan 23, 2017 at 4:29pm PST

3 is a magic number. It’s also the number of days until #NationalGreenJuiceDay! Join us on Thursday with one of our tasty green juices and celebrate all the healthy sips you’ll be taking this year. Grab a bottle at your local grocer or @Starbucks and take a sip in a brighter direction with us at greenjuiceday.com!

A post shared by Evolution Fresh (@evolutionfresh) on Jan 23, 2017 at 10:07am PST

Only 2 more days until #NationalGreenJuiceDay. All this anticipation is making us thirsty! Join us Thursday and make a toast to your healthiest year. Try a bottle of our tasty #greenjuice, available at your local grocer or neighborhood @Starbucks! Take a sip in a brighter direction with us at greenjuiceday.com

A post shared by Evolution Fresh (@evolutionfresh) on Jan 24, 2017 at 6:43am PST

Are you ready for #NationalGreenJuiceDay tomorrow? Take a sip in a brighter direction with us and pick up a bottle of Evolution Fresh juice at your local grocer or your neighborhood @Starbucks! Click the link in our bio or head to greenjuiceday.com to see how we’re celebrating our love of green juice!

A post shared by Evolution Fresh (@evolutionfresh) on Jan 25, 2017 at 5:14am PST

Happy #NationalGreenJuiceDay! Grab a friend, pour your fav Evolution Fresh #greenjuice and cheers to taking a sip in a brighter direction with us. Share how you’re making a small sip for your health this year using #MySmallSip

A post shared by Evolution Fresh (@evolutionfresh) on Jan 26, 2017 at 4:44am PST