INTEGRATED / PRINT / APP / WEB / AMBIENT
That's the question coffee addicts have been secretly answering for generations. Using this simple insight, an integrated campaign for Land O' Lakes Half & Half was born.
Starbucks customers can have the Perfect Shade of coffee with this Land O' Lakes in-app 'Shade Picker' feature. Starbucks customers who take cream in their coffee can now enjoy their perfect cup of joe anywhere.
Coffee lovers were invited to a dark (serious) or light (soical) online coffee talk. Conversations would all be color-coded based on the shade of conversation drinkers were having. So,depending on the most recent conversations, Every time you come to the homepage, the colors would change to correspond with the amount of dark or light discussions.
PERFECT SHADE: ONLINE COFFEE MUG STORE
There's never been an easier way to make your perfect cup of coffee than with a coffee mug that matches your perfect cup of coffee and cream. Pick yours and enjoy the perfect cup of coffee, cup after cup.
In addition to digital and traditional elements, we also customized vending machines to serve any of the featured perfect shades of coffee. Wherever there's a vending machine, there's now your perfect cup of coffee.