WEB / UX / MALE MODEL / COPY
88 Brand Partners sponsored the Windy City Open Squash tournament. As part of that sponsorship, we were given ad space in their tournament program. Instead of just doing the typical 'Corporate Sponsor Loves Supporting The Local Community,' we took it one step further and had a little fun with this niche sport. We used the program ad as a teaser to drive traffic to our microsite, bethebestintheworld.com, where squash aficionados were shown just what it takes to be the best of the best at being the best at squash.
Oh yeah, and just who embodies this ultimate squash pedigree? That just so happens to be me, channeling my inner John McEnroe during a 4-hour professional photo shoot.