Bryan Simkin

DRIVING GREAT FUTURES

For years, Bridgestone has been supporting local Boys & Girls Clubs of America (BGCA) through purchases made at Firestone Complete Auto Care (FCAC). The only problem, most customers weren’t aware of it.

So in 2018, we launched the Driving Great Futures program. Instead of just blindly asking customers for a donation, we raised money to purchase vans for Clubs in undeserved communities so more kids can reach their club and pursue their dreams. Promoted on social, as well as FCAC’s and BGCA’s websites, the program was a resounding success, droving traffic to our stores and tripling donations for the year. A win for kids all across the country.

WEB VIDEO

SOCIAL VIDEOS

TEAMMATE VIDEO
A version of the web video with special instructions for the staff, delivered adorably by the actors from the video.

IN-STORE