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As we all know, A1 steak sauce is a legendary fixture at America's dinner table. Ask anyone on the street what A1 is, and they will tell you. But ask them just how long this sauce has been a fixture in society and it will astound their senses. With a playful twist on history, we repositioned A1 as more than just a steak sauce through historic figures that probably used A1 in some form or fashion.
The interactive microsite offered more history lessons from our A1 Saucelier as well as recipes that incorporate various A1 sauces.
To drive traffic to the microsite (and to reinforce the campaign in-store), many more history of great taste stories were applied to packaging.